Chasing the Rabbit: Official Blog by Author Steven Spear

How do you make money making soda cans? The  imperative once may have been to lock up raw-materials, hoard critical technology, and tie-up customers. Then, reap rewards.  Today? Someone is competing with you for supplies, your technology is not proprietary for long, and you constantly being challenged for your customers’ attention.  The result, return on assets being cut by three quarters since the 60s.  The only response?  A radical change in leadership style, one in which you are constantly innovating–discovering ever better solutions to the challenges of the market, and teaching others how to innovate too, so you capacity is broad based and tireless.  Read more in “Leadership and Innovation in a Commodotized World,” at HarvardBusiness.Org.

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